SWOT ANALYSIS AI

It is not necessary to answer all the questions, just those that apply to your company.
WHAT INSPIRED YOU TO START YOUR COMPANY?
PRIORITY AREAS TO ADRESS
STRENGTHENING PEOPLE'S COMPETENCE
REASONS TO MAKE HIGH IMPACT CHANGES

STRENGTHS: Positive aspects that allow standing out and gaining competitive advantages.

OPPORTUNITIES: External factors that can help you grow and prosper in the future.

WEAKNESSES: Negative internal factors that limit the business's ability to compete.

THREATS: External aspects that can negatively impact business performance.

BUSINESS PERFORMANCE CHARACTERISTICS STRENGTHS WEAKNESSES
1 Sufficient, functional and safe infrastructure
2 Protection with Insurance policies
3 Calculation of the use of installed capacity
4 Images and visual communication
5 Mission, vision, values, and business policy
6 Effective recruitment methodology
7 Competent and committed staff
8 Annual training program
9 Documented and controlled processes
10 Key performance indicators
11 Warehouse management
12 Efficient administrative practices
13 Financial analysis (cost, expenses, investment, etc)
14 Operational perfomance evaluation
15 Continuous improvement techniques management
16 Short, medium and long term projects
17 Development of new products and services
18 Calculation of waste
19 Sales process from prospecting to closing
20 Seller performance measurement
21 Identification of seller challenges
22 Lead to Customer Conversion Rate calculation
23 Leads Tracking System until Closing
24 Use of digital tools for sales
25 Measuring the sales cycle from first contact to closing
26 Identification of new vs. recurring sales proportion
27 Overcoming Sales Objections Manual
28 Products update for sellers
29 Customer Loyalty Program
30 Formal sales interactions with other areas
31 Other
MARKET CONDITIONS AND INFLUENCES OPPORTUNITIES THREATS
32 Knowledge of market size
33 Competitors analysis
34 Brand prestige
35 Quality of products/services
36 Knowledge and correct treatment of complaints
37 Purchasing model and supply network
38 Price competitiveness
39 Reaction to new competitors
40 Alliances to increase competitiveness
41 Online business presence
42 Participation in exhibitions, conferences, etc
43 Examination of relevant changes in the industry
44 Reaction to trends in economic variables
45 Customer demographics (age, gender, etc)
46 Emotional profiles of the clients (needs, expectations, motivators, etc)
47 Market Niche determination
48 Clarity in the unique value proposition
49 We verify the characteristics that make our service different, they are real
50 We know which stages of the service are a satisfactory experience
51 Customer journey map
52 Communication plan for the specific market
53 Customer Retention Cost Calculation
54 We calculate the position of the business in the consumer's mind with surveys
55 We have a commercial acceleration program based on customer referrals
56 Referral program
57 We do surveys to calculate the effort the customer makes at each stage of the purchase
58 Customer loyalty rate
59 We calculate the percentage of customers who speak negatively about the business
60 We calculate the percentage of customers who are indifferent to our business
61 We calculate the percentage of loyal customers who recommend the business
62 Other
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